I am starting a clothing line for men. I started this because I sat down with a group of men between the ages of 18 – 35 and I was shocked at what I heard. I heard complaints that as men they were limited to what they could find at the malls and in fashion period. I was told that they didn’t feel they weren’t able to express who they were and find their own individuality. Is it really that hard when it comes to color choices? One man said that he is bored with fashion, he only gets a few color choices, black, gray, white or possibly navy blue.
A few men complained that they found their casual wear was boring, wearing a suit was something that they felt was required of them but they didn’t know how to wear it, they found that flannel pjs and under garments were boring and they were looking for something else. They said that women have more of a variety and they wished that they had such a variety.
So I want all of you men out there to not only cover the areas I mentioned but the areas that I possibly missed as well? How do you feel? What is it that you want when you go shopping, perhaps it’s convenience or simplicity when heading to the store or shopping online…fill me in! Post here or visit the group at google groups here: What do men want from fashion?
WHAT DO YOU AS MEN, WANT FROM THE FASHION INDUSTRY?